SEG-06Ecommerce
Connect your online store with customer data, retention and measurement.
For online stores: consistent attribution, unified customer records and retention flows based on customer behavior.
Context
Online stores generate a lot of data, but it often stays inside separate platforms. The system connects behavior in the store, customer records, email and analytics, so acquisition and retention decisions are made with the full picture.
Challenges we look for
Common situations in this type of business, according to our working framework. They are hypotheses to check in yours, not findings about it.
- Acquisition is measured with the numbers each platform reports, and those numbers don't match each other.
- Customer data is scattered across the store, the email tool and the ad platforms.
- Retention relies on generic campaigns rather than on behavior.
- Performance on phones isn't monitored after launch.
System blueprint
The layers this blueprint concentrates on and the role of each one. See the seven layers.
- Website
A fast product and checkout experience, with performance monitoring.
- CRM
Unified customer records with purchase history and consent status.
- Automation
Behavior-based email flows: post-purchase, replenishment and customer win-back.
- Analytics
Consistent attribution and cohort retention reports.
Example workflow
Illustrative example
From the first purchase to the second
A customer completes their first order.
The customer record is updated with the product, the value and the consent status.
A post-purchase flow offers useful information, not just promotions.
Depending on the product type, a replenishment or cross-sell alert is triggered.
The second-purchase rate is reported by acquisition channel.
A sketch of how the layers pass information to each other. The real workflow is designed around your process, your tools and your team.
Relevant systems
- SYS-01
Web Systems
Site architecture, user experience, conversion paths, SEO and GEO foundations, analytics and integrations, built so every visit can become a recorded, measurable opportunity.
See the service - SYS-03
Automation Systems
Workflow automation to assign leads, send notifications, follow up, update the CRM, send emails and sync data, with logs and human approval where it matters.
See the service - SYS-05
Growth Systems
SEO, GEO, content, analytics, conversion optimization, acquisition and experimentation, managed as one measurable system instead of disconnected tactics.
See the service - SYS-02
CRM Systems
Lead management, sales pipeline design, qualification, scoring, follow-up, attribution and reporting, set up around how you actually sell.
See the service
Catalog systems
Quote
Get a quote for a system tailored to your business.
Tell us how you sell today and what you want to solve first. We will prepare a quote based on the scope, by form or on WhatsApp.
Next step
Let's talk about the system your business needs.
Ask for your quote by form or on WhatsApp, or start with a free audit of your website.
Prefer to talk? Book a free consultation