CRM and sales
How to build a CRM for your business, step by step
A practical guide to organizing your contacts and sales in a CRM: what to define before choosing a tool, the seven steps to build it and the most common mistakes.
3 min read
Resources
Practical guides for building digital business systems.
Practical content on websites, CRM, automation, AI and measurement. Factual claims link to their sources; frameworks and hypotheses state their evidence level, so you can see how much weight each one carries.
Articles (4)
Digital strategy
What is a digital business system?
A clear definition of a digital business system, the seven layers it connects and three questions that show whether your business has one.
3 min read
Conversion and CRM
Lead leak audit: where opportunities disappear between a visit and a sale
A practical checklist for finding where leads get lost across six stages, from the first impression to the closed sale, and how to trace them in one afternoon.
3 min read
SEO and GEO
AI search readiness (GEO): what is known, what isn't and what to do now
What Google and AI providers actually document about AI-assisted search, which parts remain uncertain and a practical checklist for getting your site ready.
3 min read
Next step
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