SEG-02B2B companies
Systems for long sales cycles and several decision makers.
For B2B teams: content that supports evaluation, a CRM with real qualification criteria and attribution that holds up over long cycles.
Context
B2B purchases involve research, several stakeholders and weeks or months between the first visit and the signed contract. The system has to keep the context throughout that time and support consultative selling, not pressure.
Challenges we look for
Common situations in this type of business, according to our working framework. They are hypotheses to check in yours, not findings about it.
- Buyers research on their own and contact sales when the process is already well advanced.
- Marketing and sales don't agree on what a qualified lead is.
- Context from the first conversations is lost by the time the proposal comes around.
- Attribution breaks down in long cycles with multiple touchpoints.
System blueprint
The layers this blueprint concentrates on and the role of each one. See the seven layers.
- Website
Content that answers evaluation questions: use cases, methodology and working model.
- CRM
Accounts, contacts and opportunities with defined qualification criteria.
- AI
Account research summaries and meeting briefs, reviewed before use.
- Analytics
Attribution from the first visit to the closed sale.
Example workflow
Illustrative example
From interest in the content to the diagnostic call
A lead completes an assessment or requests a resource.
The CRM scores fit and intent with the configured model.
High-fit leads are assigned to the person responsible for the account.
An AI-assisted brief summarizes the company's context for review before the call.
Diagnostic notes and next steps are recorded on the opportunity.
A sketch of how the layers pass information to each other. The real workflow is designed around your process, your tools and your team.
Relevant systems
- SYS-02
CRM Systems
Lead management, sales pipeline design, qualification, scoring, follow-up, attribution and reporting, set up around how you actually sell.
See the service - SYS-04
AI Systems
AI agents and AI-assisted workflows for research, content, lead analysis, CRM intelligence, reporting and operations, designed with validation and human approval.
See the service - SYS-05
Growth Systems
SEO, GEO, content, analytics, conversion optimization, acquisition and experimentation, managed as one measurable system instead of disconnected tactics.
See the service - SYS-06
Digital Strategy
Business diagnosis, digital architecture, positioning, customer journey, technology selection, roadmap and optimization strategy.
See the service
Catalog systems
Quote
Get a quote for a system tailored to your business.
Tell us how you sell today and what you want to solve first. We will prepare a quote based on the scope, by form or on WhatsApp.
Next step
Let's talk about the system your business needs.
Ask for your quote by form or on WhatsApp, or start with a free audit of your website.
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